by the Editors
For every issue of the Compugen Newsletter, we are going to highlight one department in Compugen, detailing their role and contributions to Compugen’s success.
Who is Marketing at Compugen?
We are Andrew Stewart, Johanna Delroy, Andre Murrell, Don Anderson, Heather Hill, Lauralee Guthrie, Michelle Hounsell, Norman Schumann.
Depending on what department you work in, you may only have dealt with us for the subsidization of technical training or information on an upcoming Sales meeting. You may be surprised to know that Marketing at Compugen has a wide range of roles that we play allowing us to interact with every department in the Company.
Some of our National services include:
- writing solution brochures and web information
- coordinating and presenting webinars, tradeshows, customer appreciation activities and seminars
- assistance and delivery of RFP’s and RFQ’s
- work with our vendor partners to ensure we are adhering to our training/ marketing requirements to maintain our certification levels
- applying for awards and recognition
- publishing press releases, twitter feeds, and success stories
- arranging for demo equipment from our partners
- development of branding for Compugen and our Solution Areas
- help out with the many ad hoc requests for assistance with printing, images, designs, customer sat issues, give aways, and all kinds of other things that change daily
What does marketing do?
According to the American Marketing Association (AMA), Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
The Chartered Institute of Marketing (CIM) describes it as “The management process responsible for identifying, anticipating and satisfying customer requirements profitably.”
“The aim of marketing is to know and understand the customer so well that the product or service fits
him or her and sells itself.” – Peter Drucker